Sewing · crafts · cozy family life

Handmade, slow and a little bit cozy.

I'm Nicole, a mom of two girls, a sewist and a craft maker. I share projects families can make at home, and I partner with brands that belong in that life.

Nicole stitching an embroidery hoop on her sofa
A Saturday market swap party table
Nicole holding up a paper leaf garland
About

Making home feel a little more handmade

I share simple sewing and craft projects, seasonal traditions and the small rituals that make a house feel cozy. Most of it is made right at home with my two girls.

My audience saves and makes what I post, so craft, home, kids' and seasonal brands fit naturally.

Sewing and embroidery projectsClothes I sew for my girlsSeasonal crafts to make with kidsDollhouses and kids' roomsHosting, from swap parties to holidaysCozy drinks and recipes
Featured work

Collaborations and favorites

Brand partnerships and the posts my audience loved most. Tap any one to watch it on Instagram.

Have a product my audience would love?

Tell me about your brand and what you have in mind. I reply within two business days.

Start a collaboration
Latest from Instagram

Updated daily.

Follow @nicoleemilytoler (opens in a new tab)
Brands I've worked with
Audience

Who you'll reach

Mostly moms who make things at home and save what they see.

7.6KFollowers
9.3%Avg. engagement
9.2KAvg. views per Reel
69.2KTop Reel views

Gender

Women
88%
Men
12%

Age

25–34
38%
35–44
29%
45–54
12%

Country

US
61%
UK
12%
Canada
6%
Packages

Ways to work together

Starting rates. Every campaign gets a custom quote.

Usage rights for ads, whitelisting and rush delivery are quoted separately. Gifted collaborations are welcome when the product fits.

Contact

Let's make something

Share a few details and I'll get back to you within two business days.

Prefer Instagram? Send a DM to @nicoleemilytoler (opens in a new tab).

Interested in
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